Chat channels
Set up Facebook Messenger / Instagram
Messages to your Facebook Page — and to the Instagram professional account connected to it — answered automatically. Typically customer-facing: pair it with guest access groups holding public-safe documents.
- In your Meta developer app add the Messenger product and connect your Page; generate a Page access token (pages_messaging).
- Chat channels → Facebook Messenger / Instagram: choose any verify token phrase, paste the Page token and the app secret. Create, then Test.
- In Meta → Messenger → Webhooks: paste the webhook URL from the checklist with the same verify token; subscribe to “messages”, and subscribe your Page (for Instagram, also the Instagram messages field).
- Message the Page to confirm.
Sender identities are page-scoped codes, so employees are assigned after their first message (or with a link code); customers are simply guests. Meta requires an app review for messaging the general public — the setup guide inside Meta walks through it.
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Last updated 29 Aug 2026